Unfortunately, there’s no magic pill for your marketing. But that doesn’t mean you can’t set your campaigns up for success. There are 3 key components a business should keep in mind when building their marketing strategy and executing their advertising campaign.
The first component to consider is your Media. When choosing the appropriate medium, you must determine which medium(s) are going to provide the best outlet to distribute your message to your target audience. It’s also important to keep in mind your target audience’s habits and where they go to consume media.
Next, you should determine the Money you need to allocate toward your campaign. Keep in mind that you will need to set a sufficient budget for the medium you choose to advertise. This is important as you want to resonate with your intended audience.
The next and final component you need to consider is your Message. When creating your message, you will need to consider the action you wish your target audience to take. For example, if you are promoting a flash sale, your message and visuals (if needed) should convey urgency.
If you keep these three components in mind: Money, Media, and Message the next time you develop your marketing campaign, you are on your way to setting up your campaign for success.
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