social media and content strategies for small businesses

2017 will be the year of…

Content and social media presence. While we’ve already seen a shift towards high quality, engaging content for 2016, in 2017 creating top tier content and having a consistent social presence will no longer be a suggestion but a requirement. And that’s not just for the big Fortune 500 brands but a standard for businesses across the board. Yes, even you small business owners. Why? Because content is so easy to distribute and create, consumers are […]

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advertising, marketing, digital, Charleston, agency

The Big Debate: Traditional vs. Digital

We have all heard of a stock that is so new we are afraid to invest in it. In fact, our fear of the new stock would make us slow to invest or consider it. That new stock is digital and social media. I have often said traditional media is the width of your wallet and new media is the width of your brain. Billions of dollars each year are spent on traditional media, the […]

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marketing, advertising, digital, agency, Charleston, SC

Power of Hashtag for Marketing Campaigns

Visit any of the social media platforms and you are sure to stumble upon the ubiquitous “hashtag”.  A hashtag is a label or tag used on social media sites to help users easily identify content that interests them. The hash sign (#) converts any word or phrase following it into a link that can be searched.  For instance, if you are updating people on the traffic in your city, you can mention it as #TrafficUpdateCityName. […]

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marketing, advertising, digital, agency, Charleston, SC

The Most Important “Door” to Your Dealership

The most important “door” to your dealership isn’t a literal door. It’s a metaphorical door and it’s your website. There are 3 “doors” to your dealership. The first and most important is your website. The next is the phone and the third is your actual front door. You may be thinking but if I can’t get them in the door then how do I make the sale?  When a car buyer begins their car shopping […]

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marketing, advertising, digital, agency, Charleston, SC

How to Respond to Poor Online Customer Reviews

Businesses approach us often about reputation management. Whether it be Google, Yelp, Facebook, or other review, responding to poor customer reviews can be tricky. More often than not, when a customer is posting an online review they are either extremely satisfied or extremely dissatisfied with the level of service they receive or the product they purchase.  Why? People will not go out of their way to write a review if the level of service or […]

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marketing, advertising, digital, agency, Charleston, SC

Why Online Content Is So Important

Ideally, you should have different video creative online than on TV. There are at least 3 reasons your creative online should differ from your creative on traditional mediums.  Media Consumption Has Changed If you’re being honest, you’ve sat down to watch TV with another device in your hands. Not only that, but you’ve actively used another device while watching television. People are tired of being sold to all of the time. While your customers expect […]

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