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April 1, 2020

Ad Cast Episode 27 – Political Advertising Pt. 1 with Chad Israel

The 2020 Presidential Election is underway and many candidates have hit the gas on their Political Advertising.

One candidate, Tom Steyer made a big impact with his series of political ads that you just couldn’t avoid…

Listen below:

In this episode:

We speak with the man behind the message, Social Media Guru Chad Israel. He’s the former communications director for Tom Steyer’s campaign run.

About Chad Israel:

Currently, Chad Israel holds the title of Senior Director/Head of Social Media and possess over 15 years of experience managing Fortune 500 brands, Millennial and Gen Z influencer branding, TV & movie studios and startup brands. He would describe himself as an innovative and data-driven industry leader with a playful personality and highly collaborative nature. Some of his passion projects that he has led, developed and launched include:

Hertz Corporation – Brought on to lead a massive corporate turn-around effort and launched two rebranding campaigns for Hertz, Dollar and Thrifty. Created an entirely new Social Media Department from the ground up.

☝️Won a Shorty Award for Best-In-Class Social Customer Care in 2018. Based on reversing sentiment from 88% Negative to a 30% Positive & 60% Neutral standing.

👏Lead the Crisis Management team and effort to sever relationships with the NRA. The Tweet sent lead to 350m organic impressions driving over $85m in Earned Media with Positive brand sentiment spiking to 97%.

👊Executing cross-functional campaigns and creating a turn-key ability to generate 600m impressions within 24hrs via Omni Social tactics.

👌Established an industry leading Influencer Program resulting in over $75m in Earned Media Value.

Previous Brands: Leading social strategy for Microsoft, Zojirushi, Morinaga, Zone Perfect, Chick-fil-A, Airborne, Rodney Strong, WaveJet, EASports- to name a few

About VIP Marketing and Advertising

VIP Marketing and Advertising is an integrated advertising agency based in Charleston, SC. Our mission is to differentiate our clients from their competitors with a commitment to serve their marketing, advertising and creative needs on time and within scope. Our philosophy is to partner with businesses to market to the right people, capture their attention and get results with premium video production, design, media planning, and media distribution. We believe every business deserves Very Important Placement.

MARKETING STRATEGY + PLANNING

Digital Media | Social Publishing & Listening | Traditional Media | Branding | Company Identity | Copyright | Inbound Marketing | Content | Political Strategy | Political Marketing Consulting | Political Advertising

DIGITAL MARKETING + ADVERTISING

SEO | SEM | Online Display Advertising | Retargeting | Mobile | Site Analytics | Conversion Models | Reputation Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll

SOCIAL PUBLISHING & LISTENING

Strategy & Planning | Content Development | Execution | Management & Monitoring | Measurement | Paid Social Campaigns

MEDIA

Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile

Visit www.veryimportantplacement.com to learn more.

Call: 843-760-0707
VIP on Facebook Message: https://www.facebook.com/VeryImportantPlacement/

Produced by Craft Creative.
Craft Creative is Charleston’s premium video production, design and creative agency. Professional video production and graphic design made exclusively for businesses and corporations. Creative experts in automotive, legal and medical creative. Visit www.wecraftcreative.com .

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