In this episode:
Since beginning his legal advertising career in 1978, Harlan Schillinger has learned a lot about law firms. Today we speak with him about how to navigate your business through this trying time in history. Marketing during Coronavirus is a sensitive and tricky endeavor. Some businesses will win, while others will lose. How can your business come out on top? Learn the steps to take to make sure your law firm survives.
COVID-19 is changing the marketing world forever. If there is a person equipped to help your marketing during coronavirus, Harlan Schillinger is your man.
About Harlan Schillinger
Harlan Schillinger has spent four decades within legal advertising. In this time, he’s developed a passion for legal marketing, intake, and conversion. He’s an ideal candidate to help us understand marketing during Coronavirus.
Harlan is widely considered the Grandfather of Legal Advertising. He was the very first in the Legal field to produce and market TV Advertising for the Legal community. Harlan’s commercials started airing throughout the country in 1978-79.
Harlan has worked with more than 130 law firms in over 98 markets throughout North America. Currently, he is consulting privately only with lawyers who share his vision of increasing business, being accountable, and obtaining high-value cases. He takes, perhaps, the most unique approach to intake and conversions. His process relies on holding specialists accountable. That is, every member of your law firm is essential to finding success.
ABOUT VIP MARKETING
VIP Marketing is a digital marketing agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.
The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? In short, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.
MARKETING STRATEGY + PLANNING
Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts
SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll
SOCIAL PUBLISHING & LISTENING
Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns
Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing
VIP on Facebook
Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.
Visit www.wecraftcreative.com .