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May 6, 2020

Ad Cast Rewind – Niche Marketing with Accountant Jason Blumer

Category: AdCast

Accountant Jason Blumer finds himself in a unique marketing situation. For example, he doesn’t want to market to everyone. His message is meant for a very specific audience. In brief, we call this Niche Marketing.

In this week’s Ad Cast Rewind we bring you episodes 16 and 17 of our former podcast, Your Daily Development…So don’t be confused when Eric says the name.

We’ll be back next week with an all new episode.


Listen Here:

In this episode:

We speak with Jason Blumer of Blumer & Associates CPAs (Parts 1 & 2) about niche marketing & more! Firstly, what is niche marketing? Is it as simple as marketing on a smaller scale? In addition, how do you market to such unique groups of people?


VIP Marketing is a digital advertising agency based in Charleston, SC. Our mission is to separate our clients from the crowd. We commit to serve and deliver their marketing and creative needs on time and within scope. So then, our goal is to partner with businesses to market to the right people, capture their attention. In brief, we get results with premium video production, social media marketing, graphic design, media planning, and media buying. Ultimately, we believe every business deserves Very Important Placement.


The VIP Marketing team understands that all media plans are not created equal. So much great creative work is sabotaged by their placement. What good is an awesome video if no one sees it? Or, what if it’s served to the wrong audience? Generally speaking, you’re wasting dollars. VIP Marketing uses some of the best tools on the market to find your audience. Then, after building awareness, we aim to keep their attention. Finally, our strategies help turn these leads into conversions and revenue for your business.



Digital Media | Social Publishing & Listening | Company Branding | Copyright | Inbound Marketing | Content | Social Media Marketing Experts




SEO | SEM | Online Display | Site Analytics | Conversion Models | Reviews Management | CPM, CPC, CPA Models | Online Video | Video Pre-Roll




Strategy & Planning | Content Production | Social Monitoring | Measurement | Paid Social Campaigns




Planning | Research | Consulting | TV Buying | Radio Buying | Print Buying | Digital Media Buying | Mobile | Social Media Marketing



Visit to learn more.


Call: 843-760-0707


VIP on Facebook



Produced by Craft Creative, Charleston’s premium video production, design, and creative agency. Craft Creative video production and animation services businesses for all of their creative needs. Chiefly, they are experts in auto, legal and medical videos.


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