Social distancing is a important but comes with its challenges. That’s why one company is branding their hard seltzer in a fashionably safe way: Seltzer-Sipping Friendly Masks.
Crook & Marker, a spiked hard seltzer brand based out of New Jersey, has made it easier for you to sip while staying safe.
Masks developed by TasteMask have a straw flap that allows people to drink while remaining covered up.
Talk about functional fashion!
The masks come in four different color patterns with tropical themes – Pineapple, Lime, Black, and Raspberry – and start at $14.99.
All proceeds from sales will be donated to the USBG Bartender Assistance Program, which helps bartenders and other hospitality staff out of work due to COVID-19.
Crook & Marker created the masks to help market its new Spiked Coconut drinks on their Instagram.
However, the company began receiving a flood of requests for the masks. So much so that they’ve started making more face coverings.
But you don’t have to buy a canned beverage to purchase the limited edition masks. Currently, they are back up 2-3 weeks! Check out their website for the next batch of masks!
By identifying a problem – while it may have seemed like a fun joke for social media at first- and integrating into their marketing strategy, they are now increasing brand awareness while supporting a good cause.
If this doesn’t show the power of a good idea and marketing, then we don’t know what does!