These two eggs appear to be exactly the same. Both are the same size, color, both packed with nutrients. So what would make you buy one egg brand over the other?
Maybe brand loyalty or the eggs are closest to you, maybe you have to travel a little further to get to the other egg.
Price, taste, quality, longer shelf life.
Now, I’m not trying to sell you breakfast.
These eggs are competitors. Individually, they need to stand-out – show that they have something the other egg doesn’t.
Think about your business. What does your business have that your competitor doesn’t? Are you showcasing your best assets, what makes you stand out?
If not, you deserve Very Important Placement.