Gen-Z Won’t Touch That
COVID is changing EVERYTHING…and Gen-Z is leading the charge, literally.
How you pay for things may switch over to 100 percent contactless, thanks to Generation-Z and Millennials.
Ironically enough, contactless payments – like Apple Pay – were born around the same time as Gen-Z.
AND that’s still debatable.
Not only does this make Gen-Z extremely tech-savvy, but they’re also extremely influential and adaptable at the same time. A dangerous combination.
Gen-Z and TikTok
A prime example of Gen-Z using their phone for EVERYTHING – TikTok. And this is why Gen-Z is controlling the marketing right now.
TikTok recently launched marketing on the platform because TikTok.
This is all because TikTok dominates both the Social Effect – social media being the TOP way of marketing – AND shopping influence.
Instagram Scrolling to Keep Up
Remember when I said Gen-Z is both influential AND adaptable?
TikTok has become Gen-Z’s go-to platform. Slowly pushing Instagram out of 1080 by 1080 pixels.