What qualifies as a GOOD lead?
Let’s discuss lead generation with a good ole metaphor.
Well, let me ask you this – if you’re fishing, there’s plenty of fish in the sea.
All those fish swim by the bait, perhaps acknowledging it, giving it a tug.
If a fish grabs the bait and I don’t reel it in just right, the fish gets away.
You can dress up the bait all you want, get the best reel – the best fish, but it is up to YOU to know how to reel them in.
Very Important Placement can tell you where to fish, but not how to fish.
So, if your fishing skills are top-notch, but you don’t catch any fish, you may need Very Important Placement.