to help tell your story
In recent years, video has been dominating the marketing industry, and for good reason. It works! More than 70% of consumers say they’d rather watch a video about a product than read about it, which means that if you’re not using video as part of your marketing plan, you need to think about getting started with video as soon as possible. But creating an effective video can sometimes be easier said than done. That’s why it’s important to work with an experienced video production team
Why Choose Video Production?
The most effective and engaging videos will, first, look and sound professional. A cheap, poorly-designed video can actually turn your audience off and make them view you as an amateur. Anyone can grab a camera and film a video; we all have smart phones. A professional video production company can help bring your business to life in a unique and attention-grabbing way. A highly trained team brings skills to a production that gives your video a boost over your competition.
A great video production company creates videos focused on reaching your marketing goals. An experienced video production company knows the best ways to craft a video around what you want to achieve. Your goals could range from getting more likes on social media to educating your audience about your products or services. Your video production team should know how to attain these.
A great video production company will strive to learn about your audience and what appeals to their sensibilities. They will understand what drives your customers to take action and will incorporate these tactics into your video to help you increase leads and drive sales.
What Can Video Do For Your Business?
Today’s consumers watch videos to do research on products, so they can make smarter, more informed buying decisions. Video is a great way to help people remember your brand and your message and can help you reach a wider audience on many platforms. An informative video on your website’s homepage can encourage visitors to want to learn more about your business, while an entertaining video on social media can increase engagement and get people to like, comment, and share your content with their friends and family.
The ultimate goal of your video will be unique to your business but can work in conjunction with all of your other marketing strategies. A video can prompt people to take action and turn visitors into leads, which, in the long run, will lead to more revenue and growth for your business.
Video Production Dos And Don’ts
Here are a few things to keep in mind when looking for video production for your business.
- Do consider your budget, but don’t simply go with the cheapest option. Nearly 90% of businesses are happy with the ROI of their videos, so it’s worth it to spend a little extra to get a great final result.
- Do choose a company with experience in your industry. They will know more about your audience and the best tactics to use to reach them.
- Don’t always look local. You don’t have to choose a video production company that’s local to your area, because much of video production can be done remotely. Unless you’re looking to shoot video on-location, it shouldn’t be a big deal to work with a company in another area.
Get Started Today!
Finding a video production company to work with doesn’t have to be overwhelming. The internet is loaded with marketing companies who offer video production, but it’s easy to spot a true professional. VIP Marketing is a leading digital marketing agency, specializing in the automotive, legal, and healthcare industries. Contact us today to learn what sets us apart from other video production agencies. In the meantime, learn more about how we can help make your marketing goals a reality.